i did not know this they only have 150 west of the mississippi. they are going to open dramatically in california. another one that people may not get but they love basketball in china. lebron james has become the spokesperson, love him. moving aggressively in china. this is a story that people said, you know what, i want to be in it for the long haul because they think it is the next domino's. domino's pizza, one of the greatest performers is a franchise model stock. this is a franchise mold. carl, i think a great one. >> traffic, ticket price. >> all good. all going up. and remember, baskin-robbins has been underperforming. they own baskin-robbins, aggressively expanding in china. maybe ice cream sells there. >> yeah. well, if they can support as many stores out west as they do in boston, where it's like every few hundred feet. >> there's 10,000 duncan -- dunkin' donuts this is like florida, michigan and there's nothing on this side. we can open them -- we. i wish aid franchise. you can open them in this part of the country for -- not bad, for a